{"id":90988,"date":"2024-01-31T07:53:00","date_gmt":"2024-01-31T15:53:00","guid":{"rendered":"https:\/\/zetaglobal.com\/?post_type=insight&#038;p=90988"},"modified":"2025-03-05T07:42:05","modified_gmt":"2025-03-05T15:42:05","slug":"precision-personalization-and-predictive-power","status":"publish","type":"insight","link":"https:\/\/zetaglobal.com\/resource-center\/precision-personalization-and-predictive-power\/","title":{"rendered":"Precision, Personalization, and Predictive Power"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"90988\" class=\"elementor elementor-90988\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ce29eb4 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"ce29eb4\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-db5eb2c\" data-id=\"db5eb2c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-409d6ca elementor-widget elementor-widget-blog-detail-hero-article-hero\" data-id=\"409d6ca\" data-element_type=\"widget\" data-widget_type=\"blog-detail-hero-article-hero.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"article-hero\">\n\t<div class=\"article-hero__wrapper\">\n\t\t\t\t\t<img decoding=\"async\" class=\"article-hero__image\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/01\/ZETAVATION-January_blog-1.jpg\" alt=\"Rocket ship taking off\">\n\t\t\t\n\t\t<div class=\"content-eyebrow\">\n\t\t\t<div class=\"content-eyebrow__metadata\">September 27, 2023&nbsp;|&nbsp;<span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> &lt; 1<\/span> <span class=\"rt-label rt-postfix\">min read<\/span><\/span><\/div>\n\t\t<\/div>\n\n\t\t<h1 >\n\t\t\tPrecision, Personalization, and Predictive Power\t\t<\/h1>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c59bdb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c59bdb\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e896d6\" data-id=\"2e896d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31f2e46 elementor-widget elementor-widget-text-editor\" data-id=\"31f2e46\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As digital marketing continues to evolve at a breakneck pace, brands are saddled with delivering <em>more <\/em>tailored customer experiences than ever, but with even fewer resources at their disposal. &nbsp;To keep marketers ahead of the curve, we\u2019re sharing three groundbreaking capabilities that will optimize the use of AI to better understand your customers, and seamlessly build campaigns that boost engagement and ROI.<\/p>\n<h2>Know Your Customer (KYC) Personas: Create a Holistic Understanding of Your Customers<\/h2>\n<p>Augment your first-party data by incorporating ºÚÁÏÍø&#8217;s proprietary data and real-time intent signals, yielding next-generation personas that provide comprehensive insight into your customers. Leverage KYC Personas to develop bespoke loyalty programs for high-value customers, design focused promotions that appeal to specific consumer segments, or tailor discounts and product recommendations to ensure every marketing dollar is spent where it counts.<\/p>\n<h3><strong>Use Cases<\/strong><\/h3>\n<ul>\n<li>Gain insights into unique customer personas within your target market, allowing you to understand and leverage differences in demographics, behaviors, and brand affinities for more effective campaigns.<\/li>\n<li>Discover key characteristics and patterns that signal a higher likelihood of customer loyalty and repeat purchases, helping you focus on nurturing the most profitable customer relationships.<\/li>\n<li>Allocate your advertising budget more effectively by pinpointing the cohorts most likely to convert and remain loyal.<\/li>\n<li>Identify the persona with the greatest potential for cross-selling, enabling you to maximize revenue opportunities through targeted product or service recommendations.<\/li>\n<\/ul>\n<h2>LiveMarketer: Monitor the Pulse of Real-Time Customer Engagement<\/h2>\n<p>LiveMarketer transforms your analytics into vibrant visualizations that bring customer interactions to life. Colorful nodes reflect the real-time pulse of engagement across different platforms and channels, empowering you to visualize the customer journey as it happens. LiveMarketer can also use historical data to forecast future trends, helping you build campaigns with extraordinary precision and insight.<\/p>\n<h3><strong>Use Cases<\/strong><\/h3>\n<ul>\n<li>Visualize the nuances of customer engagement across platforms, providing real-time insight into the most impactful types of interactions.<\/li>\n<li>Capitalize on trends and refine your targeting strategies by leveraging real-time interaction data.<\/li>\n<li>Anticipate future customer behaviors and preferences and proactively tailor campaigns for greater relevance and impact.<\/li>\n<\/ul>\n<h2>Intelligence Forecaster: Harness the Power of Predictive Campaign Optimization<\/h2>\n<p>The Intelligence Forecaster gives marketers access to predictive insights that streamline campaign planning and execution. AI-powered recommendations draw on historical data to pinpoint the ideal audience for each type of campaign, so you can guarantee your message is delivered to the right people at the right moment. Save time and improve ROI by deploying resources where they are most likely to make an impact.<\/p>\n<h3><strong>Use Cases:<\/strong><\/h3>\n<ul>\n<li>Optimize the timing of your campaign launches across different time zones, enhancing customer engagement by aligning delivery with their preferred schedule.<\/li>\n<li>Employ predictive models to anticipate customer interaction, allowing you to tailor your approach and messaging for maximum impact and conversion rates.<\/li>\n<li>Strategically distribute your resources by focusing on the marketing efforts that are predicted to yield the highest returns.<\/li>\n<\/ul>\n<h2>Looking Ahead<\/h2>\n<p>It&#8217;s clear that the future of digital marketing lies in the perfect blend of precision, personalization, and predictive analytics. ºÚÁÏÍø\u2019s new capabilities\u2014Know Your Customer Personas, LiveMarketer, and Intelligence Forecaster\u2014are &nbsp;not just tools, but catalysts for transformation. They empower marketers to navigate the complexities of consumer behavior, and to turn every interaction into an opportunity for meaningful engagement.<\/p>\n<p>The journey toward more intelligent, responsive, and impactful marketing begins here.<\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9944b8b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9944b8b\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44293e5\" data-id=\"44293e5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a8b852e elementor-widget elementor-widget-large-article-call-out\" data-id=\"a8b852e\" data-element_type=\"widget\" data-widget_type=\"large-article-call-out.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"large-article-callout bg-gray\">\n\t<div class=\"large-article-callout__container container\">\n\t\t\t\t\t<h2 >Explore Our Insights<\/h2>\n\t\t\t\t<div class=\"large-article-callout__items grid\">\n\t\t\t\t\t\t\t<div class=\"large-article-callout__item card-grayscale\">\n\t\t\t\t\t<a href=\"https:\/\/zetaglobal.com\/resource-center\/the-symphony-of-sophisticated-marketing-how-zetas-ai-capabilities-turn-complexity-into-ease\/\" target=\"_self\">\n\t\t\t\t\t\t<div class=\"large-article-callout__image-wrap\">\n\t\t\t\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<img\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/11\/Secrets_Customer_Centricity_P2-1-1-1024x578.png\" alt=\"Close up image of a space shuttle launch\"\n\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"large-article-callout__divider\"><\/div>\n\t\t\t\t\t\t<div class=\"large-article-callout__content\">\n\t\t\t\t\t\t\t<p class=\"large-article-callout__content-eyebrow\">Articles<\/p>\n\t\t\t\t\t\t\t<p class=\"large-article-callout__content-headline\">\n\t\t\t\t\t\t\t\tThe Symphony of Sophisticated Marketing: How ºÚÁÏÍø&#039;s AI Capabilities Turn Complexity into Ease\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"large-article-callout__item card-grayscale\">\n\t\t\t\t\t<a href=\"https:\/\/zetaglobal.com\/resource-center\/zetavation\/\" target=\"_self\">\n\t\t\t\t\t\t<div class=\"large-article-callout__image-wrap\">\n\t\t\t\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<img\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/09\/ZETAVATION-1024x1024.png\" alt=\"\"\n\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"large-article-callout__divider\"><\/div>\n\t\t\t\t\t\t<div class=\"large-article-callout__content\">\n\t\t\t\t\t\t\t<p class=\"large-article-callout__content-eyebrow\">Articles<\/p>\n\t\t\t\t\t\t\t<p class=\"large-article-callout__content-headline\">\n\t\t\t\t\t\t\t\tºÚÁÏÍøVation\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7805411 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7805411\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ef174b\" data-id=\"7ef174b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d8e241 elementor-widget elementor-widget-page-end-cta\" data-id=\"0d8e241\" data-element_type=\"widget\" data-widget_type=\"page-end-cta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"page-end-cta page-end-cta--gradient \">\n\t<div class=\"page-end-cta__container container\">\n\t\t<div class=\"page-end-cta__wrapper grid\">\n\t\t\t<div class=\"page-end-cta__content\">\n\t\t\t\t<div class=\"page-end-cta__headline\"><p>Want to see ºÚÁÏÍø in action?<\/p><\/div>\n\t\t\t\t<div class=\"page-end-cta__description\">The ºÚÁÏÍø Marketing Platform empowers businesses to offer highly tailored experiences driven by AI.<\/div>\n\t\t\t\t<div class=\"page-end-cta__buttons\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\tclass=\"page-end-cta__button button button--default button--white\"   href=\"https:\/\/zetaglobal.com\/platform\/\" target=\"_self\">ºÚÁÏÍø Marketing Platform<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\tclass=\"button button--default button--red button--slide-out-form\"  >Request A Demo<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Delivering tailored customer experiences doesn&#8217;t need to break your team&#8217;s time. See how predictive personalization and other technology can help.<\/p>\n","protected":false},"author":113,"featured_media":90989,"menu_order":0,"template":"","tags":[287],"insight-category":[26],"class_list":["post-90988","insight","type-insight","status-publish","has-post-thumbnail","hentry","tag-zeta-marketing-platform","insight-category-articles","topic-artificial-intelligence","topic-measurement-and-attribution","topic-zeta-updates"],"acf":[],"_translation_status_fr":null,"_translation_status_es":null,"_translation_status_en-gb":null,"_yoast_wpseo_primary_insight-category":"26","_yoast_wpseo_primary_category":null,"_wpml_media_has_media":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Power of Predictive Personalization<\/title>\n<meta name=\"description\" content=\"Delivering tailored customer experiences doesn&#039;t need to break your team&#039;s bandwidth. See how predictive personalization and other technology can help.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zetaglobal.com\/resource-center\/precision-personalization-and-predictive-power\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Power of Predictive Personalization | ºÚÁÏÍø Global\" \/>\n<meta property=\"og:description\" content=\"Delivering tailored customer experiences doesn&#039;t need to break your team&#039;s bandwidth. See how predictive personalization and other technology can help.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zetaglobal.com\/resource-center\/precision-personalization-and-predictive-power\/\" \/>\n<meta property=\"og:site_name\" content=\"ºÚÁÏÍø Global\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ºÚÁÏÍøGlobal\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-31T15:53:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-05T15:42:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/01\/ZETAVATION-January_blog-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1218\" \/>\n\t<meta property=\"og:image:height\" content=\"687\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@zetaglobal\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/zetaglobal.com\/resource-center\/precision-personalization-and-predictive-power\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/zetaglobal.com\/resource-center\/precision-personalization-and-predictive-power\/\"},\"author\":{\"name\":\"James Landman\",\"@id\":\"https:\/\/zetaglobal.com\/#\/schema\/person\/02cbb916731caf94634728aad618fff3\"},\"headline\":\"Precision, Personalization, and Predictive Power\",\"datePublished\":\"2024-01-31T15:53:00+00:00\",\"dateModified\":\"2025-03-05T15:42:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/zetaglobal.com\/resource-center\/precision-personalization-and-predictive-power\/\"},\"wordCount\":614,\"publisher\":{\"@id\":\"https:\/\/zetaglobal.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/zetaglobal.com\/resource-center\/precision-personalization-and-predictive-power\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/01\/ZETAVATION-January_blog-1.jpg\",\"keywords\":[\"zeta marketing platform\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zetaglobal.com\/resource-center\/precision-personalization-and-predictive-power\/\",\"url\":\"https:\/\/zetaglobal.com\/resource-center\/precision-personalization-and-predictive-power\/\",\"name\":\"The Power of Predictive Personalization | ºÚÁÏÍø Global\",\"isPartOf\":{\"@id\":\"https:\/\/zetaglobal.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/zetaglobal.com\/resource-center\/precision-personalization-and-predictive-power\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/zetaglobal.com\/resource-center\/precision-personalization-and-predictive-power\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/01\/ZETAVATION-January_blog-1.jpg\",\"datePublished\":\"2024-01-31T15:53:00+00:00\",\"dateModified\":\"2025-03-05T15:42:05+00:00\",\"description\":\"Delivering tailored customer experiences doesn't need to break your team's bandwidth. See how predictive personalization and other technology can help.\",\"breadcrumb\":{\"@id\":\"https:\/\/zetaglobal.com\/resource-center\/precision-personalization-and-predictive-power\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zetaglobal.com\/resource-center\/precision-personalization-and-predictive-power\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zetaglobal.com\/resource-center\/precision-personalization-and-predictive-power\/#primaryimage\",\"url\":\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/01\/ZETAVATION-January_blog-1.jpg\",\"contentUrl\":\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/01\/ZETAVATION-January_blog-1.jpg\",\"width\":1218,\"height\":687,\"caption\":\"Rocket ship taking off\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zetaglobal.com\/resource-center\/precision-personalization-and-predictive-power\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/zetaglobal.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Precision, Personalization, and Predictive Power\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zetaglobal.com\/#website\",\"url\":\"https:\/\/zetaglobal.com\/\",\"name\":\"ºÚÁÏÍø Global\",\"description\":\"Top Customer Data Platform and Omnichannel Marketing\",\"publisher\":{\"@id\":\"https:\/\/zetaglobal.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zetaglobal.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/zetaglobal.com\/#organization\",\"name\":\"ºÚÁÏÍø Global\",\"url\":\"https:\/\/zetaglobal.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zetaglobal.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/02\/zeta_logoPrimary.svg\",\"contentUrl\":\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/02\/zeta_logoPrimary.svg\",\"width\":\"1024\",\"height\":\"1024\",\"caption\":\"ºÚÁÏÍø Global\"},\"image\":{\"@id\":\"https:\/\/zetaglobal.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ºÚÁÏÍøGlobal\/\",\"https:\/\/x.com\/zetaglobal\",\"https:\/\/www.linkedin.com\/company\/zetaglobal\/\",\"https:\/\/www.instagram.com\/zetaglobal\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/zetaglobal.com\/#\/schema\/person\/02cbb916731caf94634728aad618fff3\",\"name\":\"James Landman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zetaglobal.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/527818bb462d35f094813687cae90a8a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/527818bb462d35f094813687cae90a8a?s=96&d=mm&r=g\",\"caption\":\"James Landman\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Power of Predictive Personalization","description":"Delivering tailored customer experiences doesn't need to break your team's bandwidth. See how predictive personalization and other technology can help.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zetaglobal.com\/resource-center\/precision-personalization-and-predictive-power\/","og_locale":"en_US","og_type":"article","og_title":"The Power of Predictive Personalization | ºÚÁÏÍø Global","og_description":"Delivering tailored customer experiences doesn't need to break your team's bandwidth. See how predictive personalization and other technology can help.","og_url":"https:\/\/zetaglobal.com\/resource-center\/precision-personalization-and-predictive-power\/","og_site_name":"ºÚÁÏÍø Global","article_publisher":"https:\/\/www.facebook.com\/ºÚÁÏÍøGlobal\/","article_published_time":"2024-01-31T15:53:00+00:00","article_modified_time":"2025-03-05T15:42:05+00:00","og_image":[{"width":1218,"height":687,"url":"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/01\/ZETAVATION-January_blog-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@zetaglobal","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/zetaglobal.com\/resource-center\/precision-personalization-and-predictive-power\/#article","isPartOf":{"@id":"https:\/\/zetaglobal.com\/resource-center\/precision-personalization-and-predictive-power\/"},"author":{"name":"James Landman","@id":"https:\/\/zetaglobal.com\/#\/schema\/person\/02cbb916731caf94634728aad618fff3"},"headline":"Precision, Personalization, and Predictive Power","datePublished":"2024-01-31T15:53:00+00:00","dateModified":"2025-03-05T15:42:05+00:00","mainEntityOfPage":{"@id":"https:\/\/zetaglobal.com\/resource-center\/precision-personalization-and-predictive-power\/"},"wordCount":614,"publisher":{"@id":"https:\/\/zetaglobal.com\/#organization"},"image":{"@id":"https:\/\/zetaglobal.com\/resource-center\/precision-personalization-and-predictive-power\/#primaryimage"},"thumbnailUrl":"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/01\/ZETAVATION-January_blog-1.jpg","keywords":["zeta marketing platform"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/zetaglobal.com\/resource-center\/precision-personalization-and-predictive-power\/","url":"https:\/\/zetaglobal.com\/resource-center\/precision-personalization-and-predictive-power\/","name":"The Power of Predictive Personalization | ºÚÁÏÍø Global","isPartOf":{"@id":"https:\/\/zetaglobal.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/zetaglobal.com\/resource-center\/precision-personalization-and-predictive-power\/#primaryimage"},"image":{"@id":"https:\/\/zetaglobal.com\/resource-center\/precision-personalization-and-predictive-power\/#primaryimage"},"thumbnailUrl":"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/01\/ZETAVATION-January_blog-1.jpg","datePublished":"2024-01-31T15:53:00+00:00","dateModified":"2025-03-05T15:42:05+00:00","description":"Delivering tailored customer experiences doesn't need to break your team's bandwidth. See how predictive personalization and other technology can help.","breadcrumb":{"@id":"https:\/\/zetaglobal.com\/resource-center\/precision-personalization-and-predictive-power\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zetaglobal.com\/resource-center\/precision-personalization-and-predictive-power\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zetaglobal.com\/resource-center\/precision-personalization-and-predictive-power\/#primaryimage","url":"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/01\/ZETAVATION-January_blog-1.jpg","contentUrl":"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/01\/ZETAVATION-January_blog-1.jpg","width":1218,"height":687,"caption":"Rocket ship taking off"},{"@type":"BreadcrumbList","@id":"https:\/\/zetaglobal.com\/resource-center\/precision-personalization-and-predictive-power\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/zetaglobal.com\/"},{"@type":"ListItem","position":2,"name":"Precision, Personalization, and Predictive Power"}]},{"@type":"WebSite","@id":"https:\/\/zetaglobal.com\/#website","url":"https:\/\/zetaglobal.com\/","name":"ºÚÁÏÍø Global","description":"Top Customer Data Platform and Omnichannel Marketing","publisher":{"@id":"https:\/\/zetaglobal.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zetaglobal.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/zetaglobal.com\/#organization","name":"ºÚÁÏÍø Global","url":"https:\/\/zetaglobal.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zetaglobal.com\/#\/schema\/logo\/image\/","url":"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/02\/zeta_logoPrimary.svg","contentUrl":"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/02\/zeta_logoPrimary.svg","width":"1024","height":"1024","caption":"ºÚÁÏÍø Global"},"image":{"@id":"https:\/\/zetaglobal.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ºÚÁÏÍøGlobal\/","https:\/\/x.com\/zetaglobal","https:\/\/www.linkedin.com\/company\/zetaglobal\/","https:\/\/www.instagram.com\/zetaglobal\/"]},{"@type":"Person","@id":"https:\/\/zetaglobal.com\/#\/schema\/person\/02cbb916731caf94634728aad618fff3","name":"James Landman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zetaglobal.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/527818bb462d35f094813687cae90a8a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/527818bb462d35f094813687cae90a8a?s=96&d=mm&r=g","caption":"James Landman"}}]}},"_links":{"self":[{"href":"https:\/\/zetaglobal.com\/wp-json\/wp\/v2\/insight\/90988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zetaglobal.com\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/zetaglobal.com\/wp-json\/wp\/v2\/types\/insight"}],"author":[{"embeddable":true,"href":"https:\/\/zetaglobal.com\/wp-json\/wp\/v2\/users\/113"}],"version-history":[{"count":0,"href":"https:\/\/zetaglobal.com\/wp-json\/wp\/v2\/insight\/90988\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zetaglobal.com\/wp-json\/wp\/v2\/media\/90989"}],"wp:attachment":[{"href":"https:\/\/zetaglobal.com\/wp-json\/wp\/v2\/media?parent=90988"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zetaglobal.com\/wp-json\/wp\/v2\/tags?post=90988"},{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/zetaglobal.com\/wp-json\/wp\/v2\/insight-category?post=90988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}