{"id":90988,"date":"2024-01-31T07:53:00","date_gmt":"2024-01-31T15:53:00","guid":{"rendered":"https:\/\/zetaglobal.com\/?post_type=insight&p=90988"},"modified":"2025-03-05T07:42:05","modified_gmt":"2025-03-05T15:42:05","slug":"precision-personalization-and-predictive-power","status":"publish","type":"insight","link":"https:\/\/zetaglobal.com\/resource-center\/precision-personalization-and-predictive-power\/","title":{"rendered":"Precision, Personalization, and Predictive Power"},"content":{"rendered":"\t\t
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September 27, 2023 | <\/span> < 1<\/span> min read<\/span><\/span><\/div>\n\t\t<\/div>\n\n\t\t

\n\t\t\tPrecision, Personalization, and Predictive Power\t\t<\/h1>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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As digital marketing continues to evolve at a breakneck pace, brands are saddled with delivering more <\/em>tailored customer experiences than ever, but with even fewer resources at their disposal.  To keep marketers ahead of the curve, we\u2019re sharing three groundbreaking capabilities that will optimize the use of AI to better understand your customers, and seamlessly build campaigns that boost engagement and ROI.<\/p>\n

Know Your Customer (KYC) Personas: Create a Holistic Understanding of Your Customers<\/h2>\n

Augment your first-party data by incorporating ºÚÁÏÍø’s proprietary data and real-time intent signals, yielding next-generation personas that provide comprehensive insight into your customers. Leverage KYC Personas to develop bespoke loyalty programs for high-value customers, design focused promotions that appeal to specific consumer segments, or tailor discounts and product recommendations to ensure every marketing dollar is spent where it counts.<\/p>\n

Use Cases<\/strong><\/h3>\n