{"id":91041,"date":"2024-02-12T13:15:35","date_gmt":"2024-02-12T21:15:35","guid":{"rendered":"https:\/\/zetaglobal.com\/?post_type=insight&#038;p=91041"},"modified":"2025-03-05T11:08:30","modified_gmt":"2025-03-05T19:08:30","slug":"building-a-true-business-case-for-your-cdp-why-use-cases-matter","status":"publish","type":"insight","link":"https:\/\/zetaglobal.com\/building-a-true-business-case-for-your-cdp-why-use-cases-matter\/","title":{"rendered":"Building a True Business Case for Your CDP:\u00a0Why Use Cases Matter"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"91041\" class=\"elementor elementor-91041\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ddd6b08 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"ddd6b08\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b0ba91\" data-id=\"4b0ba91\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af66707 elementor-widget elementor-widget-blog-detail-hero-report\" data-id=\"af66707\" data-element_type=\"widget\" data-widget_type=\"blog-detail-hero-report.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"report-hero\">\n\t<div class=\"report-hero__wrapper\">\n\t\t<div class=\"report-hero__main\">\n\t\t\t\t\t\t<div class=\"report-hero__category\">Whitepaper<\/div>\n\t\t\t<h1 class=\"report-hero__heading\"><p>Building a True Business Case for Your CDP: <strong>Why Use Cases Matter<\/strong><\/p><\/h1>\n\t\t\t<div class=\"report-hero__body\"><p>Companies buy a CDP to create value. But the decision to buy a CDP is often made by senior executives who base that decision on broad benefits versus the specific use cases that will lead to tangible results. In other words, without defined use cases CDPs become a solution in search of a problem.<\/p><p>\u00a0<\/p><p>Presented by ºÚÁÏÍø and the CDP Institute, THIS whitepaper explains why proper use case definition is essential to CDP success. Learn how to engage business users so they understand how a CDP will help them achieve their business goals, and act as advocates toward your objective.<\/p><p>\u00a0<\/p><p>CDP use cases play a critical role in identifying functional requirements, screening and assessing vendors, completing the selection process, and preparing for a successful implementation and deployment. This whitepaper illustrates what a clearly defined use case looks like and how to conduct workshops with your business users to identify and develop effective use cases in collaboration. Finally we explain why your process should not be strictly limited to business use cases.<\/p><p>\u00a0<\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-91033\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/02\/Busienss_Case_CDP-248x300.png\" alt=\"\" width=\"248\" height=\"300\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/02\/Busienss_Case_CDP-248x300.png 248w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/02\/Busienss_Case_CDP-847x1024.png 847w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/02\/Busienss_Case_CDP-124x150.png 124w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/02\/Busienss_Case_CDP-768x929.png 768w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/02\/Busienss_Case_CDP.png 946w\" sizes=\"(max-width: 248px) 100vw, 248px\" \/><\/p><\/div>\n\t\t\t<div class=\"report-hero__images\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"report-hero__form\">\n\t\t\t<h2 class=\"report-hero__form-heading\">Download the Whitepaper<\/h2>\n\t\t\t<p class=\"report-hero__form-body\"><\/p>\n\n\t\t\t\t\t<div id=\"marketo-embed_1001_67d3ce56b2646\"\n\t\t\tclass=\"marketo-form-container\"\n\t\t\tdata-formName=\"\"\n\t\t\tdata-thankyou=\".report-hero__form-thank-you\"\n\t\t\tdata-thankyouhide=\".report-hero__form\">\n\t\t\t<form class=\"mktForm mktoForm_1001\"\n\t\t\t\tdata-formId=\"1001\"\n\t\t\t\tdata-formInstance=\"id67d3ce56b2646\">\n\t\t\t<\/form>\n\n\t\t\t\t\t<div class=\"marketo__form-loader marketo__form-loader_1001\">\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-label marketo__form-loader-animation\"><\/div>\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-text marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-paragraph marketo__form-loader-paragraph_1 marketo__form-loader-animation\"><\/div>\n\t\t\t\t<div class=\"marketo__form-loader-paragraph marketo__form-loader-paragraph_2 marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-button marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<div class=\"report-hero__form-thank-you\">\n\t\t\t<h2 class=\"report-hero__form-thank-you-heading\">Thanks for your interest!<\/h2>\n\t\t\t<div class=\"report-hero__form-thank-you-body\"><p><span style=\"font-weight: 400\">You'll receive an email with your download shortly.<\/span><\/p><\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>This white paper explains why proper use case definition is essential. Learn how to engage business users so they understand how a CDP will help them.<\/p>\n","protected":false},"author":16,"featured_media":91037,"menu_order":0,"template":"template-simplified.php","tags":[],"insight-category":[4],"class_list":["post-91041","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight-category-reports","topic-data-and-identity-cdp"],"acf":[],"_translation_status_fr":null,"_translation_status_es":null,"_translation_status_en-gb":null,"_yoast_wpseo_primary_insight-category":"","_yoast_wpseo_primary_category":null,"_wpml_media_has_media":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Building a True Business Case for Your CDP:\u00a0Why Use Cases Matter<\/title>\n<meta name=\"description\" content=\"This white paper explains why proper use case definition is essential to CDP success. Learn how to engage business users so they understand how a CDP will help them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zetaglobal.com\/building-a-true-business-case-for-your-cdp-why-use-cases-matter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building a True Business Case for Your CDP:\u00a0Why Use Cases Matter | ºÚÁÏÍø Global\" \/>\n<meta property=\"og:description\" content=\"This white paper explains why proper use case definition is essential to CDP success. 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