{"id":146,"date":"2023-03-05T23:23:52","date_gmt":"2023-03-06T07:23:52","guid":{"rendered":"https:\/\/zetaglobal.com\/?page_id=146"},"modified":"2024-09-17T06:45:17","modified_gmt":"2024-09-17T13:45:17","slug":"cdp","status":"publish","type":"page","link":"https:\/\/zetaglobal.com\/platform\/cdp\/","title":{"rendered":"Customer Data Platform (CDP)"},"content":{"rendered":"\t\t
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ºÚÁÏÍø Data Management<\/h1><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Bring systems of identity, insight, and engagement together into one data-powered platform.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\tsavings in total cost of ownership\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Single source of truth<\/span><\/p>\t\t\t\t<\/h2>\n\t\t\t\t\t\t
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Imagine a single actionable view that connects your customer data and enables you to target new audiences using previously unknown insights. With ºÚÁÏÍø's CDP+ you can have it all, from customer acquisition through engagement and retention.<\/p>
Expand your knowledge with past purchase behavior, channel preferences, real-time interests, and more from ºÚÁÏÍø's proprietary dataset.<\/p><\/blockquote>
Identify anonymous consumers and engage them with meaningful experiences across channels using the expansive ºÚÁÏÍø Identity Graph\u2122.<\/p><\/blockquote>
Score individuals and audiences in real time using intent-based signals and identifiers drawn from top activities and behavior.<\/p><\/blockquote>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t