{"id":146,"date":"2023-03-05T23:23:52","date_gmt":"2023-03-06T07:23:52","guid":{"rendered":"https:\/\/zetaglobal.com\/?page_id=146"},"modified":"2024-09-17T06:45:17","modified_gmt":"2024-09-17T13:45:17","slug":"cdp","status":"publish","type":"page","link":"https:\/\/zetaglobal.com\/platform\/cdp\/","title":{"rendered":"Customer Data Platform (CDP)"},"content":{"rendered":"\t\t
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ºÚÁÏÍø Data Management<\/h1><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Bring systems of identity, insight, and engagement together into one data-powered platform.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\tHigher ROI, Lower TCO\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tFaster Data Onboarding & Usability\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tincrease in customer engagement\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tsavings in total cost of ownership\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Single source of truth<\/span><\/p>\t\t\t\t<\/h2>\n\t\t\t\t\t\t\n\t\t\t\t

Imagine a single actionable view that connects your customer data and enables you to target new audiences using previously unknown insights. With ºÚÁÏÍø's CDP+ you can have it all, from customer acquisition through engagement and retention.<\/p>

Expand your knowledge with past purchase behavior, channel preferences, real-time interests, and more from ºÚÁÏÍø's proprietary dataset.<\/p><\/blockquote>

Identify anonymous consumers and engage them with meaningful experiences across channels using the expansive ºÚÁÏÍø Identity Graph\u2122.<\/p><\/blockquote>

Score individuals and audiences in real time using intent-based signals and identifiers drawn from top activities and behavior.<\/p><\/blockquote>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

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Looking for the right tools to seamlessly connect applications and channels? <\/span><\/span><\/p>\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t

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ºÚÁÏÍø\u2019s Integration Ecosystem has everything you need<\/span><\/span><\/p>\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\tGet the details<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Enterprise-grade<\/span> customer data management<\/p>\t\t\t\t<\/h2>\n\t\t\t\t\t\t\n\t\t\t\t

ºÚÁÏÍø\u2019s real-time and scalable data processing capabilities encompass integration, hygiene, unification, enrichment, identity resolution, and more. Connect any data source, configure business rules, and manage data flows using a low-code visual interface that puts marketers in the driver\u2019s seat and reduces the burden on IT teams.<\/p>

Take advantage of our modern schemaless architecture for faster implementation, easy integration with your existing systems, and lower cost of ownership.<\/p><\/blockquote>

Use pre-built integrations and real-time data sharing with Snowflake\u00ae and Google BigQuery\u2122 to make on-demand data access even faster.<\/p><\/blockquote>

Built from the ground up with a flexible low-code environment and AI in our DNA to ensure maximum data management efficiency.<\/p><\/blockquote>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

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Identity rooted in strength and scale<\/span><\/p>\t\t\t\t<\/h2>\n\t\t\t\t\t\t\n\t\t\t\t

ºÚÁÏÍø's CDP+ leans on an identity graph built on the permission-based identities of 235+ million U.S. consumers. Minimal reliance on third-party cookies means ºÚÁÏÍø delivers integrated, persistent IDs that are future-proofed for both emerging ID spaces and channel experiences.<\/p>

Automate rigorous identity resolution and unification processes along with integrated data hygiene and validation.<\/p><\/blockquote>

Integrate with existing systems and transform reporting, segmentation, and cross-platform customer IDs into operational strengths.<\/p><\/blockquote>

Create a center of customer and digital marketing intelligence that can be leveraged across your enterprise.<\/p><\/blockquote>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

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\u201c<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\"\"\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
ºÚÁÏÍø Global\u2019s CDP includes some of the strongest data enrichment for data hygiene, data enhancement, and identity resolution capabilities in the evaluation. It also offers strong customer targeting and journey orchestration features with native support for paid and owned media execution\u2026<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
- \u2013 The Forrester Wave\u2122: Customer Data Platforms for B2C, Q3 2024<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Easy activation<\/span> across channels and devices<\/p><\/h2>\n\t\t\t\t\t\t\t

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ºÚÁÏÍø's CDP+ is built from the ground up to consolidate your adtech and martech needs. Its core AI engine enables marketers to reach consumers across channels with individualized, resonant messaging that inspires engagement. It includes native channels and an extensible connector framework that\u2019s able to syndicate data and audiences to virtually any channel or system.<\/p>\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\"More\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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More than just a customer data platform<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

If customer data is your most valuable resource, you can\u2019t trust just anyone to help you manage it. ºÚÁÏÍø\u2019s focus on more than just building the best platform. We also strive to be the best partner. Every client is assigned an account team with expert resources in implementation, integration, analytics, and more at their disposal to help ensure your success.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Explore Our Latest Insights<\/h2>\n\t\t\t\t
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Articles<\/p>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\tStop Relying on Generic CDP Use Cases\u2014How to Create Your Own\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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Reports<\/p>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\tºÚÁÏÍø Global RealCDP Certification 2022 (CDP Institute)\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Why ºÚÁÏÍø?<\/span> Simple<\/p>\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t

Our founding vision was simple: Reduce complexity<\/strong><\/p>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t

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