{"id":390,"date":"2023-03-08T19:07:16","date_gmt":"2023-03-09T03:07:16","guid":{"rendered":"https:\/\/zetaglobal.com\/?page_id=390"},"modified":"2024-08-05T07:29:11","modified_gmt":"2024-08-05T14:29:11","slug":"omnichannel-marketing","status":"publish","type":"page","link":"https:\/\/zetaglobal.com\/solutions\/omnichannel-marketing\/","title":{"rendered":"Omnichannel Marketing Solutions"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"390\" class=\"elementor elementor-390\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd7e9fb elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"cd7e9fb\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-77f8f6f\" data-id=\"77f8f6f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-04ed695 elementor-widget elementor-widget-hero\" data-id=\"04ed695\" data-element_type=\"widget\" data-widget_type=\"hero.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"hero  \">\n\n\t\n\t<div class=\"hero__slider swiper\">\n\t\t<div class=\"hero__slider-wrapper swiper-wrapper\">\n\t\t\t\t\t\t\t<div class=\"hero__slider-item swiper-slide\" data-swiper-autoplay=\"5000\">\n\t\t\t\t\t<div class=\"hero__content \">\n\t\t\t\t\t\t<div class=\"hero__text-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"hero__text-title\"><h1>Omnichannel Marketing<\/h1><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"hero__text\">Positive but disconnected brand interactions aren\u2019t cutting it\u2014consumers want an integrated, seamless experience across devices and channels.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t <div class=\"hero__image-content\">\n\t\t\t\t\t\t\t<div class=\"hero__image-wrapper\"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t<source media=\"(max-width:719px)\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/03\/zata-web-3-24_OC01-768x587.png\">\n\t\t\t\t\t\t\t\t\t<source media=\"(max-width:1023px)\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/03\/zata-web-3-24_OC01-1024x782.png\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hero__image\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/03\/zata-web-3-24_OC01.png\" alt=\"\">\n\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c4e2fd elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7c4e2fd\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0cb6be9\" data-id=\"0cb6be9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-839da62 elementor-widget elementor-widget-full-width-image-content\" data-id=\"839da62\" data-element_type=\"widget\" data-widget_type=\"full-width-image-content.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"full-width-image-content full-width-image-content--gray\">\n\t<div\n\tclass=\"full-width-image-content__container full-width-image-content__container--left container grid\"\t>\n\t\t<div class=\"full-width-image-content__content\">\n\t\t\t\t\t\t<div\n\t\t\tclass=\"full-width-image-content__text-content\"\t\t\t>\n\t\t\t\t<p>Omnichannel marketing is your brand\u2019s ability to connect experiences across online presences (e.g., website, social media, advertising, email, SMS, CTV, and apps) as well as offline presences (retail stores, events, call centers, direct mail, and outdoor advertising). Why is it important? Connecting these experiences is what truly bonds your brand and your customers\u2014it gives you the ability to understand and guide each customer\u2019s unique journey and maximize your ROI.<\/p>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"full-width-image-content__image\">\n\t\t\t\t\t\t\t<div class=\"full-width-image-content__image-wrap no-scaling\">\n\t\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<img\n\t\t\t\t\t\t\t\t\tclass=\"full-width-image-content__image-tag\"\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/04\/zeta-web-batch-3-final_OC01B.png\" alt=\"Woman on a computer looking to her side\"\n\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe0feed elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"fe0feed\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b5f739b\" data-id=\"b5f739b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56e0f42 elementor-widget elementor-widget-full-width-image-content\" data-id=\"56e0f42\" data-element_type=\"widget\" data-widget_type=\"full-width-image-content.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"full-width-image-content \">\n\t<div\n\tclass=\"full-width-image-content__container full-width-image-content__container--right container grid\"\t>\n\t\t<div class=\"full-width-image-content__content\">\n\t\t\t\t\t\t\t<h2\n\t\t\t\tclass=\"full-width-image-content__headline\"\t\t\t\t>\n\t\t\t\t\t<p>Multichannel vs. omnichannel marketing<\/p>\t\t\t\t<\/h2>\n\t\t\t\t\t\t<div\n\t\t\tclass=\"full-width-image-content__text-content\"\t\t\t>\n\t\t\t\t<p>Many marketers still consider omnichannel marketing and multichannel marketing (not to mention cross-channel marketing) interchangeable terms. They are not. In fact, understanding the difference is the key to fully grasping the business value of omnichannel marketing.<\/p><blockquote><p>Multichannel marketing is focused on selling specific products or services.<\/p><\/blockquote><blockquote><p>Omnichannel marketing is focused on engaging the consumer about his or her needs.<\/p><\/blockquote><p>In other words, even though multichannel marketing may involve more than one channel, each channel employs a one-dimensional strategy. Omnichannel marketing has all your channels working together to create a unified brand experience targeting individuals. That enables you to learn more about each customer, personalize experiences, and grow profitable relationships over time. In fact, omnichannel marketers have a 90% higher retention rate than single channel marketers.<\/p>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"full-width-image-content__image\">\n\t\t\t\t\t\t\t<div class=\"full-width-image-content__image-wrap no-scaling\">\n\t\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<img\n\t\t\t\t\t\t\t\t\tclass=\"full-width-image-content__image-tag\"\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/04\/zeta-web-batch-2-final-part-A_OC03.png\" alt=\"Image of a man surrounded by smart device icons\"\n\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d64d26 elementor-widget elementor-widget-elevator-panels\" data-id=\"4d64d26\" data-element_type=\"widget\" data-widget_type=\"elevator-panels.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elevator-panels bg-gray\">\n\t<div class=\"elevator-panels__container container\">\n\t\t<div class=\"elevator-panels__wrapper grid\">\n\t\t\t<div class=\"elevator-panels__heading\">\n\t\t\t\t<h2 class=\"elevator-panels__headline\"><p>Why ºÚÁÏÍø for omnichannel marketing<\/p><\/h2>\n\t\t\t\t<p class=\"elevator-panels__description\">Now that you understand the value of an omnichannel marketing strategy, consider the unique benefits and capabilities that ºÚÁÏÍø offers:<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"elevator-panels__items\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elevator-panels__item \">\n\t\t\t\t\t\t<button class=\"elevator-panels__question\" type=\"button\" aria-expanded=\"false\" aria-controls=\"sect-zeta-panel-1\" id=\"accord-zeta-panel-1\">\n\t\t\t\t\t\t\t<div class=\"elevator-panels__question-text\">Smarter targeting<\/div>\n\t\t\t\t\t\t\t<div class=\"elevator-panels__question-plus\"><\/div>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<div class=\"elevator-panels__answer\" id=\"sect-zeta-panel-1\" aria-labelledby=\"zeta-panel-1\" role=\"region\" aria-hidden=\"true\">Enrich your existing customer knowledge with intent-based signals and scoring against top activities, from ºÚÁÏÍø\u2019s proprietary Data Cloud<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elevator-panels__item \">\n\t\t\t\t\t\t<button class=\"elevator-panels__question\" type=\"button\" aria-expanded=\"false\" aria-controls=\"sect-zeta-panel-2\" id=\"accord-zeta-panel-2\">\n\t\t\t\t\t\t\t<div class=\"elevator-panels__question-text\">Anonymous made known<\/div>\n\t\t\t\t\t\t\t<div class=\"elevator-panels__question-plus\"><\/div>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<div class=\"elevator-panels__answer\" id=\"sect-zeta-panel-2\" aria-labelledby=\"zeta-panel-2\" role=\"region\" aria-hidden=\"true\">Identify anonymous users and engage them as customers across channels with meaningful experiences<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elevator-panels__item \">\n\t\t\t\t\t\t<button class=\"elevator-panels__question\" type=\"button\" aria-expanded=\"false\" aria-controls=\"sect-zeta-panel-3\" id=\"accord-zeta-panel-3\">\n\t\t\t\t\t\t\t<div class=\"elevator-panels__question-text\">Personalization at scale<\/div>\n\t\t\t\t\t\t\t<div class=\"elevator-panels__question-plus\"><\/div>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<div class=\"elevator-panels__answer\" id=\"sect-zeta-panel-3\" aria-labelledby=\"zeta-panel-3\" role=\"region\" aria-hidden=\"true\">Reach customers when and where they are most likely to engage based on thousands of attributes and events<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elevator-panels__item \">\n\t\t\t\t\t\t<button class=\"elevator-panels__question\" type=\"button\" aria-expanded=\"false\" aria-controls=\"sect-zeta-panel-4\" id=\"accord-zeta-panel-4\">\n\t\t\t\t\t\t\t<div class=\"elevator-panels__question-text\">Foster customer loyalty<\/div>\n\t\t\t\t\t\t\t<div class=\"elevator-panels__question-plus\"><\/div>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<div class=\"elevator-panels__answer\" id=\"sect-zeta-panel-4\" aria-labelledby=\"zeta-panel-4\" role=\"region\" aria-hidden=\"true\">Strengthen customer connections with campaigns individualized to their specific interests and needs<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elevator-panels__item \">\n\t\t\t\t\t\t<button class=\"elevator-panels__question\" type=\"button\" aria-expanded=\"false\" aria-controls=\"sect-zeta-panel-5\" id=\"accord-zeta-panel-5\">\n\t\t\t\t\t\t\t<div class=\"elevator-panels__question-text\">Deterministic data set<\/div>\n\t\t\t\t\t\t\t<div class=\"elevator-panels__question-plus\"><\/div>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<div class=\"elevator-panels__answer\" id=\"sect-zeta-panel-5\" aria-labelledby=\"zeta-panel-5\" role=\"region\" aria-hidden=\"true\"><p>ºÚÁÏÍø's deterministic dataset enables you to recognize your best customers and tops prospects across channels and devices. These unique identifiers are provided at no additional cost.<\/p><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elevator-panels__item \">\n\t\t\t\t\t\t<button class=\"elevator-panels__question\" type=\"button\" aria-expanded=\"false\" aria-controls=\"sect-zeta-panel-6\" id=\"accord-zeta-panel-6\">\n\t\t\t\t\t\t\t<div class=\"elevator-panels__question-text\">Paid and owned channels<\/div>\n\t\t\t\t\t\t\t<div class=\"elevator-panels__question-plus\"><\/div>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<div class=\"elevator-panels__answer\" id=\"sect-zeta-panel-6\" aria-labelledby=\"zeta-panel-6\" role=\"region\" aria-hidden=\"true\">Seamlessly integrate experiences and orchestration from targeted media and CTV to email and social media and more<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elevator-panels__item \">\n\t\t\t\t\t\t<button class=\"elevator-panels__question\" type=\"button\" aria-expanded=\"false\" aria-controls=\"sect-zeta-panel-7\" id=\"accord-zeta-panel-7\">\n\t\t\t\t\t\t\t<div class=\"elevator-panels__question-text\">Future-proof strategy<\/div>\n\t\t\t\t\t\t\t<div class=\"elevator-panels__question-plus\"><\/div>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<div class=\"elevator-panels__answer\" id=\"sect-zeta-panel-7\" aria-labelledby=\"zeta-panel-7\" role=\"region\" aria-hidden=\"true\">Onboard new channels and data sources to your strategy instantly as consumer behavior and technology shifts<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\\\/\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Smarter targeting\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Enrich your existing customer knowledge with intent-based signals and scoring against top activities, from ºÚÁÏÍø\\u2019s proprietary Data Cloud\"}},{\"@type\":\"Question\",\"name\":\"Anonymous made known\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Identify anonymous users and engage them as customers across channels with meaningful experiences\"}},{\"@type\":\"Question\",\"name\":\"Personalization at scale\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Reach customers when and where they are most likely to engage based on thousands of attributes and events\"}},{\"@type\":\"Question\",\"name\":\"Foster customer loyalty\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Strengthen customer connections with campaigns individualized to their specific interests and needs\"}},{\"@type\":\"Question\",\"name\":\"Deterministic data set\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"ºÚÁÏÍø's deterministic dataset enables you to recognize your best customers and tops prospects across channels and devices. These unique identifiers are provided at no additional cost.\"}},{\"@type\":\"Question\",\"name\":\"Paid and owned channels\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Seamlessly integrate experiences and orchestration from targeted media and CTV to email and social media and more\"}},{\"@type\":\"Question\",\"name\":\"Future-proof strategy\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Onboard new channels and data sources to your strategy instantly as consumer behavior and technology shifts\"}}]}<\/script><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb5a6c5 elementor-widget elementor-widget-full-width-image-content\" data-id=\"bb5a6c5\" data-element_type=\"widget\" data-widget_type=\"full-width-image-content.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"full-width-image-content \">\n\t<div\n\tclass=\"full-width-image-content__container full-width-image-content__container--left container grid\"\t>\n\t\t<div class=\"full-width-image-content__content\">\n\t\t\t\t\t\t\t<h2\n\t\t\t\tclass=\"full-width-image-content__headline\"\t\t\t\t>\n\t\t\t\t\t<p>More benefits of omnichannel marketing<\/p>\t\t\t\t<\/h2>\n\t\t\t\t\t\t<div\n\t\t\tclass=\"full-width-image-content__text-content\"\t\t\t>\n\t\t\t\t<p>Omnichannel marketing is more than just an exercise in orchestration. Here are definitive ways omnichannel marketing can impact your overall strategy.<\/p><blockquote><p><span style=\"color: #0605af\">Personalized, relevant messaging<\/span>: Ensure that content and offers are personalized at every stage of the customer lifecycle.<\/p><\/blockquote><blockquote><p><span style=\"color: #0605af\">Consistent positive brand experience<\/span>: Customers will interact with your brand in whatever channels they choose. Make sure your value is always clear.<\/p><\/blockquote><blockquote><p><span style=\"color: #0605af\">Marketing to the right context<\/span>: Relevance isn\u2019t just an offer or a message, it is engaging in the right moment, in the preferred channel, and at the peak of interest.<\/p><\/blockquote><blockquote><p><span style=\"color: #0605af\">Continuity in communication<\/span>: Remember the goal is to guide customers through the buyer\u2019s journey. Make sure every channel contributes to the message.<\/p><\/blockquote><blockquote><p><span style=\"color: #0605af\">Data-driven marketing<\/span>: Use the information you possess to understand your customers and engage them in meaningful ways using the right channels.<\/p><\/blockquote>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"full-width-image-content__image\">\n\t\t\t\t\t\t\t<div class=\"full-width-image-content__image-wrap no-scaling\">\n\t\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<img\n\t\t\t\t\t\t\t\t\tclass=\"full-width-image-content__image-tag\"\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/04\/zeta-web-batch-2-final-part-B_OC05.png\" alt=\"Woman looking at her phone\"\n\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-74d7fa9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"74d7fa9\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b5b33b\" data-id=\"6b5b33b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d01a95d elementor-widget elementor-widget-large-article-call-out\" data-id=\"d01a95d\" data-element_type=\"widget\" data-widget_type=\"large-article-call-out.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"large-article-callout bg-gray\">\n\t<div class=\"large-article-callout__container container\">\n\t\t\t\t\t<h2 >Blogs &amp; Resources<\/h2>\n\t\t\t\t<div class=\"large-article-callout__items grid\">\n\t\t\t\t\t\t\t<div class=\"large-article-callout__item card-grayscale\">\n\t\t\t\t\t<a href=\"https:\/\/zetaglobal.com\/resource-center\/reports\/forrester-wave-esp-2024\/\" target=\"_blank\">\n\t\t\t\t\t\t<div class=\"large-article-callout__image-wrap\">\n\t\t\t\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<img\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/08\/Forrrester_ESP_2024_article-1024x577.jpg\" alt=\"\"\n\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"large-article-callout__divider\"><\/div>\n\t\t\t\t\t\t<div class=\"large-article-callout__content\">\n\t\t\t\t\t\t\t<p class=\"large-article-callout__content-eyebrow\">Reports<\/p>\n\t\t\t\t\t\t\t<p class=\"large-article-callout__content-headline\">\n\t\t\t\t\t\t\t\tThe Forrester Wave\u2122: Email Marketing Service Providers, Q3 2024\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"large-article-callout__item card-grayscale\">\n\t\t\t\t\t<a href=\"https:\/\/zetaglobal.com\/resource-center\/from-gen-x-to-gen-z-how-to-engage-each-generation-and-build-genuine-connections\/\" target=\"_self\">\n\t\t\t\t\t\t<div class=\"large-article-callout__image-wrap\">\n\t\t\t\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<img\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/06\/From-GenX-to-GenZ.jpg\" alt=\"\"\n\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"large-article-callout__divider\"><\/div>\n\t\t\t\t\t\t<div class=\"large-article-callout__content\">\n\t\t\t\t\t\t\t<p class=\"large-article-callout__content-eyebrow\">Articles<\/p>\n\t\t\t\t\t\t\t<p class=\"large-article-callout__content-headline\">\n\t\t\t\t\t\t\t\tFrom Gen X to Gen Z: How to Engage Each Generation and Build Genuine Connections.\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71e9ced elementor-widget elementor-widget-page-end-cta\" data-id=\"71e9ced\" data-element_type=\"widget\" data-widget_type=\"page-end-cta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"page-end-cta page-end-cta--gradient \">\n\t<div class=\"page-end-cta__container container\">\n\t\t<div class=\"page-end-cta__wrapper grid\">\n\t\t\t<div class=\"page-end-cta__content\">\n\t\t\t\t<div class=\"page-end-cta__headline\"><p>Seeing Is Believing<\/p><\/div>\n\t\t\t\t<div class=\"page-end-cta__description\">Experience the ºÚÁÏÍø Marketing Platform for yourself. Schedule a demo with our experts or contact us for more information.<\/div>\n\t\t\t\t<div class=\"page-end-cta__buttons\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\tclass=\"button button--default button--red button--slide-out-form\"  >Request A Demo<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\tclass=\"page-end-cta__button button button--default button--white\"   href=\"https:\/\/zetaglobal.com\/contact-us\/\" target=\"_blank\">Contact Us<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00ae667 elementor-widget elementor-widget-cross-content-cta\" data-id=\"00ae667\" data-element_type=\"widget\" data-widget_type=\"cross-content-cta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"cross-content-cta\">\n\t<div class=\"cross-content-cta__container container\">\n\t\t<div class=\"cross-content-cta__wrapper grid\">\n\t\t\t<div\n\t\t\tclass=\"cross-content-cta__headline\"\t\t\t>\n\t\t\t\tExplore Our Products and Solutions\t\t\t<\/div>\n\t\t\t<div class=\"cross-content-cta__items\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"cross-content-cta__item\" href=\"https:\/\/zetaglobal.com\/solutions\/data-identity\" target=\"_self\">\n\t\t\t\t\t\t\t<div class=\"cross-content-cta__icon\">\n\t\t\t\t\t\t\t\t<div class=\"cross-content-cta__icon-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<img\n\t\t\t\t\t\t\t\t\tclass=\"style-svg\"\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/03\/Data.svg\" alt=\"\"\n\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"cross-content-cta__content\">\n\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"cross-content-cta__title\"\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\tData &amp; Identity\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\tclass=\"cross-content-cta__description\"\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSuccessful customer engagement starts with actionable consumer data\u2014accurate, continuously updated, and easily accessible.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"cross-content-cta__item\" href=\"https:\/\/zetaglobal.com\/solutions\/customer-acquisition\" target=\"_self\">\n\t\t\t\t\t\t\t<div class=\"cross-content-cta__icon\">\n\t\t\t\t\t\t\t\t<div class=\"cross-content-cta__icon-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<img\n\t\t\t\t\t\t\t\t\tclass=\"style-svg\"\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/03\/New-Customers.svg\" alt=\"\"\n\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"cross-content-cta__content\">\n\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"cross-content-cta__title\"\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\tCustomer Acquisition\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\tclass=\"cross-content-cta__description\"\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\tUnlock paid and owned channels to reach and acquire new customers at scale\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"cross-content-cta__item\" href=\"https:\/\/zetaglobal.com\/platform\/\" target=\"_self\">\n\t\t\t\t\t\t\t<div class=\"cross-content-cta__icon\">\n\t\t\t\t\t\t\t\t<div class=\"cross-content-cta__icon-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<img\n\t\t\t\t\t\t\t\t\tclass=\"style-svg\"\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/02\/zeta_logoPrimary.svg\" alt=\"\"\n\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"cross-content-cta__content\">\n\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"cross-content-cta__title\"\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\tºÚÁÏÍø Marketing Platform\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\tclass=\"cross-content-cta__description\"\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\tCreate individualized experiences and drive outcomes throughout the customer lifecycle\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Omnichannel Marketing Positive but disconnected brand interactions aren\u2019t cutting it\u2014consumers want an integrated, seamless experience across devices and channels. Omnichannel marketing is your brand\u2019s ability to connect experiences across online presences (e.g., website, social media, advertising, email, SMS, CTV, and apps) as well as offline presences (retail stores, events, call centers, direct mail, and outdoor\u2026<\/p>\n","protected":false},"author":14,"featured_media":0,"parent":55950,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-390","page","type-page","status-publish","hentry"],"acf":[],"_translation_status_fr":null,"_translation_status_es":null,"_translation_status_en-gb":null,"_yoast_wpseo_primary_insight-category":null,"_yoast_wpseo_primary_category":null,"_wpml_media_has_media":"1","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Omnichannel Marketing Solutions | ºÚÁÏÍø Global<\/title>\n<meta name=\"description\" content=\"Reach customers across channels and devices with precision with our omnichannel marketing tools. Drive cohesive experiences and optimize user journey for your customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zetaglobal.com\/solutions\/omnichannel-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Omnichannel Marketing Solutions | ºÚÁÏÍø Global\" \/>\n<meta property=\"og:description\" content=\"Reach customers across channels and devices with precision with our omnichannel marketing tools. 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