{"id":390,"date":"2023-03-08T19:07:16","date_gmt":"2023-03-09T03:07:16","guid":{"rendered":"https:\/\/zetaglobal.com\/?page_id=390"},"modified":"2024-08-05T07:29:11","modified_gmt":"2024-08-05T14:29:11","slug":"omnichannel-marketing","status":"publish","type":"page","link":"https:\/\/zetaglobal.com\/solutions\/omnichannel-marketing\/","title":{"rendered":"Omnichannel Marketing Solutions"},"content":{"rendered":"\t\t
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Omnichannel Marketing<\/h1><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Positive but disconnected brand interactions aren\u2019t cutting it\u2014consumers want an integrated, seamless experience across devices and channels.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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Omnichannel marketing is your brand\u2019s ability to connect experiences across online presences (e.g., website, social media, advertising, email, SMS, CTV, and apps) as well as offline presences (retail stores, events, call centers, direct mail, and outdoor advertising). Why is it important? Connecting these experiences is what truly bonds your brand and your customers\u2014it gives you the ability to understand and guide each customer\u2019s unique journey and maximize your ROI.<\/p>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

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Multichannel vs. omnichannel marketing<\/p>\t\t\t\t<\/h2>\n\t\t\t\t\t\t\n\t\t\t\t

Many marketers still consider omnichannel marketing and multichannel marketing (not to mention cross-channel marketing) interchangeable terms. They are not. In fact, understanding the difference is the key to fully grasping the business value of omnichannel marketing.<\/p>

Multichannel marketing is focused on selling specific products or services.<\/p><\/blockquote>

Omnichannel marketing is focused on engaging the consumer about his or her needs.<\/p><\/blockquote>

In other words, even though multichannel marketing may involve more than one channel, each channel employs a one-dimensional strategy. Omnichannel marketing has all your channels working together to create a unified brand experience targeting individuals. That enables you to learn more about each customer, personalize experiences, and grow profitable relationships over time. In fact, omnichannel marketers have a 90% higher retention rate than single channel marketers.<\/p>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

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Why ºÚÁÏÍø for omnichannel marketing<\/p><\/h2>\n\t\t\t\t

Now that you understand the value of an omnichannel marketing strategy, consider the unique benefits and capabilities that ºÚÁÏÍø offers:<\/p>\n\t\t\t<\/div>\n\t\t\t

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