{"id":462,"date":"2023-03-13T19:16:11","date_gmt":"2023-03-14T02:16:11","guid":{"rendered":"https:\/\/zetaglobal.com\/?page_id=462"},"modified":"2025-02-19T08:04:37","modified_gmt":"2025-02-19T16:04:37","slug":"resource-center","status":"publish","type":"page","link":"https:\/\/zetaglobal.com\/resource-center\/","title":{"rendered":"Resource Center"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"462\" class=\"elementor elementor-462\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f8c68fc elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f8c68fc\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b4ae271\" data-id=\"b4ae271\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40fcfa1 elementor-widget elementor-widget-featured-posts\" data-id=\"40fcfa1\" data-element_type=\"widget\" data-widget_type=\"featured-posts.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t<div class=\"zt-featured-posts\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"posts\">\n\t\t\t\t<div class=\"posts-loop\">\n\t\t\t\t\t<div class=\"posts__area posts__area_with-large-card\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"post-card post-card_article\" href=\"https:\/\/zetaglobal.com\/driving-growth-in-the-ai-era-the-cmos-new-playbook\/\" target=\"_self\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__pic\">\n\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1218\" height=\"687\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/01\/CMO-Playbook.jpg\" class=\"attachment-full size-full\" alt=\"Professional woman typing on a computer in a corporate setting, exuding confidence and expertise.\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/01\/CMO-Playbook.jpg 1218w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/01\/CMO-Playbook-300x169.jpg 300w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/01\/CMO-Playbook-1024x578.jpg 1024w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/01\/CMO-Playbook-150x85.jpg 150w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/01\/CMO-Playbook-768x433.jpg 768w\" sizes=\"(max-width: 1218px) 100vw, 1218px\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"post-card__about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__label\">\n\t\t\t\t\t\t\t\t\t\t\t\tFeatured\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__title\">\n\t\t\t\t\t\t\t\t\t\t\tDriving Growth in the AI Era: The CMO&#8217;s New Playbook\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"post-card__btn\">\n\t\t\t\t\t\t\t\t\t\t<span>Learn More<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"post-card post-card_article\" href=\"https:\/\/zetaglobal.com\/resource-center\/marketing-priorities-2025\/\" target=\"_self\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__pic\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"361\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/12\/ºÚÁÏÍø_Blog-Meta-Images_2024_Q3_Blog_Image_01-1024x577.jpg\" class=\"attachment-large size-large\" alt=\"a photo of people around a computer - marketers&#039; top priorities for 2025\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/12\/ºÚÁÏÍø_Blog-Meta-Images_2024_Q3_Blog_Image_01-1024x577.jpg 1024w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/12\/ºÚÁÏÍø_Blog-Meta-Images_2024_Q3_Blog_Image_01-300x169.jpg 300w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/12\/ºÚÁÏÍø_Blog-Meta-Images_2024_Q3_Blog_Image_01-150x84.jpg 150w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/12\/ºÚÁÏÍø_Blog-Meta-Images_2024_Q3_Blog_Image_01-768x433.jpg 768w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/12\/ºÚÁÏÍø_Blog-Meta-Images_2024_Q3_Blog_Image_01.jpg 1218w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"post-card__about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<object class=\"post-card__tags\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"post-card__tags-item post-card__tags-item-videos\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thref=\"\/wp-json\/wp\/v2\/pages\/462?type=videos#archive-posts\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tVideos\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/object>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__title\">\n\t\t\t\t\t\t\t\t\t\t\tMarketers&#8217; Top Priorities for 2025\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__desc\">\n\t\t\t\t\t\t\t\t\t\t\tWe asked nearly 100 of the world\u2019s top business and marketing leaders what they are prioritizing in 2025. This is what they said.\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"post-card__btn\">\n\t\t\t\t\t\t\t\t\t\t<span>Learn More<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"post-card post-card_article\" href=\"https:\/\/zetaglobal.com\/resource-center\/ai-powered-personalization-shaping-the-future-of-marketing\/\" target=\"_self\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__pic\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/12\/AI-powered-personalization-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"Steven Gerber, COO and President at ºÚÁÏÍø Global, talks about AI-powered personalization\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/12\/AI-powered-personalization-1024x576.jpg 1024w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/12\/AI-powered-personalization-300x169.jpg 300w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/12\/AI-powered-personalization-150x84.jpg 150w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/12\/AI-powered-personalization-768x432.jpg 768w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/12\/AI-powered-personalization.jpg 1500w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"post-card__about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<object class=\"post-card__tags\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"post-card__tags-item post-card__tags-item-videos\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thref=\"\/wp-json\/wp\/v2\/pages\/462?type=videos#archive-posts\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tVideos\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/object>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__title\">\n\t\t\t\t\t\t\t\t\t\t\tAI-Powered Personalization: Shaping the Future of Marketing\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__desc\">\n\t\t\t\t\t\t\t\t\t\t\tAI-powered personalization is a key driver for growth. In this video, learn how ºÚÁÏÍø empowers the world&#039;s top brands.\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"post-card__btn\">\n\t\t\t\t\t\t\t\t\t\t<span>Learn More<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"post-card post-card_article\" href=\"https:\/\/zetaglobal.com\/resource-center\/how-to-win-in-2025-with-ai-personalization-privacy\/\" target=\"_self\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__pic\">\n\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"361\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/01\/Future_Owned_Media_2025-1-1024x577.jpg\" class=\"attachment-large size-large\" alt=\"Illustration of a futuristic digital interface highlighting AI, personalization, and privacy themes for 2025 strategies from ºÚÁÏÍø Global.\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/01\/Future_Owned_Media_2025-1-1024x577.jpg 1024w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/01\/Future_Owned_Media_2025-1-300x169.jpg 300w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/01\/Future_Owned_Media_2025-1-150x84.jpg 150w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/01\/Future_Owned_Media_2025-1-768x433.jpg 768w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/01\/Future_Owned_Media_2025-1.jpg 1218w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"post-card__about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<object class=\"post-card__tags\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"post-card__tags-item post-card__tags-item-reports\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thref=\"\/wp-json\/wp\/v2\/pages\/462?type=reports#archive-posts\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tReports\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/object>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__title\">\n\t\t\t\t\t\t\t\t\t\t\tHow to Win in 2025 with AI, Personalization &amp; Privacy\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__desc\">\n\t\t\t\t\t\t\t\t\t\t\tMarketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"post-card__btn\">\n\t\t\t\t\t\t\t\t\t\t<span>Learn More<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-942e41a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"942e41a\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a41e226\" data-id=\"a41e226\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e8deb3b elementor-widget elementor-widget-resource-archive\" data-id=\"e8deb3b\" data-element_type=\"widget\" data-widget_type=\"resource-archive.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"zt-archive-posts archive-section \" id=\"archive-posts\">\n\t<div class=\"container\">\n\t\t\t\t\t\t<h2 class=\"zt-archive-posts__title\">\n\t\t\t\t\tRecent Posts\t\t\t\t<\/h2>\n\t\t\n\t\t<div class=\"posts\">\n\t\t\t<div class=\"posts-loop\" data-loop-data=\"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\" data-url-path=\"\/wp-json\/wp\/v2\/pages\/462\">\n\t\t\t\t\t<div class=\"posts__area\">\n\t\t\n<div class=\"combination__filters-wrap\">\n\n\t<div class=\"combination__filters\">\n\n\t\t\t\t\t<form class=\"combination__filters-search\" method=\"get\" action=\"\/wp-json\/wp\/v2\/pages\/462\">\n\t\t\t\t\t\t\t\t<button href=\"\/wp-json\/wp\/v2\/pages\/462\" type=\"submit\" aria-label=\"Search\">\n\t\t\t\t\t<span>Ok<\/span>\n\t\t\t\t<\/button>\n\n\t\t\t\t<input value=\"\" name=\"s\" type=\"search\" placeholder=\"Search content\" \/>\n\t\t\t<\/form>\n\t\t\n\t\t\t\t\t\t<div class=\"combination__filter\">\n\t\t\t\t\t<div class=\"combination__filter-title\">\n\t\t\t\t\t\t<span class=\"filter-title-label\">Content Types<\/span>\n\t\t\t\t\t\t<div class=\"filter-selected\">All Content<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<ul class=\"combination__filter-list combination__filter-types\">\n\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"active\">\n\t\t\t\t\t\t\t<a href=\"\/wp-json\/wp\/v2\/pages\/462\">All Content<\/a>\n\t\t\t\t\t\t<\/li>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"\">\n\t\t\t\t\t\t\t\t<a href=\"\/wp-json\/wp\/v2\/pages\/462?type=articles\">Articles<\/a>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"\">\n\t\t\t\t\t\t\t\t<a href=\"\/wp-json\/wp\/v2\/pages\/462?type=case-studies\">Case Studies<\/a>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"\">\n\t\t\t\t\t\t\t\t<a href=\"\/wp-json\/wp\/v2\/pages\/462?type=reports\">Reports<\/a>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"\">\n\t\t\t\t\t\t\t\t<a href=\"\/wp-json\/wp\/v2\/pages\/462?type=videos\">Videos<\/a>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"combination__filter\">\n\t\t\t\t\t<div class=\"combination__filter-title\">\n\t\t\t\t\t\t<span class=\"filter-title-label\">Topics<\/span>\n\t\t\t\t\t\t<div class=\"filter-selected\">All<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<ul class=\"combination__filter-list combination__filter-topics\">\n\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"active\">\n\t\t\t\t\t\t\t<a href=\"\/wp-json\/wp\/v2\/pages\/462\">All<\/a>\n\t\t\t\t\t\t<\/li>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"\">\n\t\t\t\t\t\t\t\t<a href=\"\/wp-json\/wp\/v2\/pages\/462?topic=artificial-intelligence\">Artificial Intelligence<\/a>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"\">\n\t\t\t\t\t\t\t\t<a href=\"\/wp-json\/wp\/v2\/pages\/462?topic=cmo-strategy\">CMO Strategy<\/a>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"\">\n\t\t\t\t\t\t\t\t<a href=\"\/wp-json\/wp\/v2\/pages\/462?topic=data-and-identity-cdp\">Data and Identity (CDP)<\/a>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"\">\n\t\t\t\t\t\t\t\t<a href=\"\/wp-json\/wp\/v2\/pages\/462?topic=email-marketing-esp\">Email Marketing (ESP)<\/a>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"\">\n\t\t\t\t\t\t\t\t<a href=\"\/wp-json\/wp\/v2\/pages\/462?topic=measurement-and-attribution\">Measurement and Attribution<\/a>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"\">\n\t\t\t\t\t\t\t\t<a href=\"\/wp-json\/wp\/v2\/pages\/462?topic=omnichannel-marketing\">Omnichannel Marketing<\/a>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"\">\n\t\t\t\t\t\t\t\t<a href=\"\/wp-json\/wp\/v2\/pages\/462?topic=programmatic-dsp\">Programmatic (DSP)<\/a>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"\">\n\t\t\t\t\t\t\t\t<a href=\"\/wp-json\/wp\/v2\/pages\/462?topic=zeta-updates\">ºÚÁÏÍø Updates<\/a>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"combination__filter\">\n\t\t\t\t\t<div class=\"combination__filter-title\">\n\t\t\t\t\t\t<span class=\"filter-title-label\">Industries<\/span>\n\t\t\t\t\t\t<div class=\"filter-selected\">All<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<ul class=\"combination__filter-list combination__filter-industries\">\n\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"active\">\n\t\t\t\t\t\t\t<a href=\"\/wp-json\/wp\/v2\/pages\/462\">All<\/a>\n\t\t\t\t\t\t<\/li>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"\">\n\t\t\t\t\t\t\t\t<a href=\"\/wp-json\/wp\/v2\/pages\/462?industry=advertising\">Advertising<\/a>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"\">\n\t\t\t\t\t\t\t\t<a href=\"\/wp-json\/wp\/v2\/pages\/462?industry=automotive\">Automotive<\/a>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"\">\n\t\t\t\t\t\t\t\t<a href=\"\/wp-json\/wp\/v2\/pages\/462?industry=consumer-packaged-goods-cpg\">Consumer Packaged Goods (CPG)<\/a>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"\">\n\t\t\t\t\t\t\t\t<a href=\"\/wp-json\/wp\/v2\/pages\/462?industry=financial-services-and-insurance-fsi\">Financial Services and Insurance (FSI)<\/a>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"\">\n\t\t\t\t\t\t\t\t<a href=\"\/wp-json\/wp\/v2\/pages\/462?industry=healthcare\">Healthcare<\/a>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"\">\n\t\t\t\t\t\t\t\t<a href=\"\/wp-json\/wp\/v2\/pages\/462?industry=media-and-entertainment\">Media and Entertainment<\/a>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"\">\n\t\t\t\t\t\t\t\t<a href=\"\/wp-json\/wp\/v2\/pages\/462?industry=retail\">Retail<\/a>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"\">\n\t\t\t\t\t\t\t\t<a href=\"\/wp-json\/wp\/v2\/pages\/462?industry=telecommunications\">Telecommunications<\/a>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"\">\n\t\t\t\t\t\t\t\t<a href=\"\/wp-json\/wp\/v2\/pages\/462?industry=travel-and-hospitality\">Travel and Hospitality<\/a>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t<a style=\"display: none\" class=\"combination__filters-clear\" href=\"#\">\n\t\t\tClear all\t<\/a>\n<\/div>\n\n<a class=\"post-card post-card_article\" href=\"https:\/\/zetaglobal.com\/resource-center\/cdp-real-time-personalization\/\">\n\t\t\t<div class=\"post-card__pic\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"361\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/Image-Realtime-personalization-CDP-2-1024x577.png\" class=\"attachment-large size-large wp-post-image\" alt=\"person on the phone and looking a computer - featured image for CDP\/real-time personalization article\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/Image-Realtime-personalization-CDP-2-1024x577.png 1024w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/Image-Realtime-personalization-CDP-2-300x169.png 300w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/Image-Realtime-personalization-CDP-2-150x84.png 150w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/Image-Realtime-personalization-CDP-2-768x433.png 768w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/Image-Realtime-personalization-CDP-2.png 1218w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t<\/div>\n\t\n\t<div class=\"post-card__about\">\n\n\t\t\t\t\t\t<object class=\"post-card__tags\">\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"post-card__tags-item post-card__tags-item-articles\"\n\t\t\t\t\t\t\thref=\"\/wp-json\/wp\/v2\/pages\/462?type=articles#archive-posts\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\tArticles\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/object>\n\t\t\t\t\n\t\t<div class=\"post-card__title\">\n\t\t\tHow to Use a CDP to Deliver Real-Time Personalization\t\t<\/div>\n\n\t\t\t\t\t<div class=\"post-card__desc\">\n\t\t\t\tUnlock the power of real-time personalization with a CDP\u2014learn to use unified customer data for tailored email, SMS, and media experiences.\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"post-card__btn\">\n\t\t\t\t<span>Learn More<\/span>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/a>\n\n<a class=\"post-card post-card_article\" href=\"https:\/\/zetaglobal.com\/resource-center\/zeta-email-benchmark-report-q4-2024\/\">\n\t\t\t<div class=\"post-card__pic\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/2024Q4_ºÚÁÏÍø_Email_Benchmark_Report-1-1-1024x576.png\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/2024Q4_ºÚÁÏÍø_Email_Benchmark_Report-1-1-1024x576.png 1024w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/2024Q4_ºÚÁÏÍø_Email_Benchmark_Report-1-1-300x169.png 300w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/2024Q4_ºÚÁÏÍø_Email_Benchmark_Report-1-1-150x84.png 150w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/2024Q4_ºÚÁÏÍø_Email_Benchmark_Report-1-1-768x432.png 768w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/2024Q4_ºÚÁÏÍø_Email_Benchmark_Report-1-1.png 1218w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t<\/div>\n\t\n\t<div class=\"post-card__about\">\n\n\t\t\t\t\t\t<object class=\"post-card__tags\">\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"post-card__tags-item post-card__tags-item-reports\"\n\t\t\t\t\t\t\thref=\"\/wp-json\/wp\/v2\/pages\/462?type=reports#archive-posts\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\tReports\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/object>\n\t\t\t\t\n\t\t<div class=\"post-card__title\">\n\t\t\tºÚÁÏÍø Email Benchmark Report: Q4, 2024\t\t<\/div>\n\n\t\t\t\t\t<div class=\"post-card__desc\">\n\t\t\t\tThe quarterly benchmark report for Q4 2024 presents an analysis of email marketing data, such as sends, unique opens, clicks, unsubscribes, and more.\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"post-card__btn\">\n\t\t\t\t<span>Learn More<\/span>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/a>\n\n<a class=\"post-card post-card_article\" href=\"https:\/\/zetaglobal.com\/resource-center\/united-airlines-10x-return-mileageplus-campaigns\/\">\n\t\t\t<div class=\"post-card__pic\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"358\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/Theo_United-1024x572.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Theo Theodore, Marketing Manager at United Airlines speaks about ROI using ºÚÁÏÍø\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/Theo_United-1024x572.jpg 1024w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/Theo_United-300x168.jpg 300w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/Theo_United-150x84.jpg 150w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/Theo_United-768x429.jpg 768w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/Theo_United.jpg 1504w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t<\/div>\n\t\n\t<div class=\"post-card__about\">\n\n\t\t\t\t\t\t<object class=\"post-card__tags\">\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"post-card__tags-item post-card__tags-item-case-studies\"\n\t\t\t\t\t\t\thref=\"\/wp-json\/wp\/v2\/pages\/462?type=case-studies#archive-posts\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\tCase Studies\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"post-card__tags-item post-card__tags-item-videos\"\n\t\t\t\t\t\t\thref=\"\/wp-json\/wp\/v2\/pages\/462?type=videos#archive-posts\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\tVideos\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/object>\n\t\t\t\t\n\t\t<div class=\"post-card__title\">\n\t\t\tUnited Airlines Realizes a 10X Return on MileagePlus Campaigns with ºÚÁÏÍø Onboard\t\t<\/div>\n\n\t\t\t\t\t<div class=\"post-card__desc\">\n\t\t\t\tDiscover how Theo Theodore and United Airlines leverage ºÚÁÏÍø to boost engagement with MileagePlus members.\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"post-card__btn\">\n\t\t\t\t<span>Learn More<\/span>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/a>\n\t\t\t\t\t<a href=\"https:\/\/zetaglobal.com\/forrester-wave-esp-2024\/\" target=\"_self\" class=\"post-card post-card_banner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__pic\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"328\" height=\"460\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/banner-forrester-1x.png 1x, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/banner-forrester-2x.png 2x\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/banner-forrester-2x.png\" alt=\"Forrester Wave\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"post-card__about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__title\">\n\t\t\t\t\t\t\t\t\t\tThe Forrester Wave\u2122: Email Marketing Service Providers, Q3 2024\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__btn\">\n\t\t\t\t\t\t\t\t\t<span>Download the Report Now<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\n<a class=\"post-card post-card_article\" href=\"https:\/\/zetaglobal.com\/resource-center\/how-to-maximize-value-from-your-customer-data-today\/\">\n\t\t\t<div class=\"post-card__pic\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/CDPI-How-to-Maximize-Customer-Data-1024x576.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/CDPI-How-to-Maximize-Customer-Data-1024x576.jpg 1024w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/CDPI-How-to-Maximize-Customer-Data-300x169.jpg 300w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/CDPI-How-to-Maximize-Customer-Data-150x84.jpg 150w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/CDPI-How-to-Maximize-Customer-Data-768x432.jpg 768w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/CDPI-How-to-Maximize-Customer-Data.jpg 1221w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t<\/div>\n\t\n\t<div class=\"post-card__about\">\n\n\t\t\t\t\t\t<object class=\"post-card__tags\">\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"post-card__tags-item post-card__tags-item-reports\"\n\t\t\t\t\t\t\thref=\"\/wp-json\/wp\/v2\/pages\/462?type=reports#archive-posts\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\tReports\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/object>\n\t\t\t\t\n\t\t<div class=\"post-card__title\">\n\t\t\tHow to Maximize Value from Your Customer Data Today\t\t<\/div>\n\n\t\t\t\t\t<div class=\"post-card__desc\">\n\t\t\t\tAre you delaying projects because your data \u201cisn\u2019t good enough\u201d? Perfect customer data is impossible\u2014but getting value from your existing data isn&#039;t.\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"post-card__btn\">\n\t\t\t\t<span>Learn More<\/span>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/a>\n\n<a class=\"post-card post-card_article\" href=\"https:\/\/zetaglobal.com\/resource-center\/transform-your-owned-media-strategy-separating-fact-from-fiction\/\">\n\t\t\t<div class=\"post-card__pic\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"361\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/Debunking_Myths_Owned_Media-1024x577.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/Debunking_Myths_Owned_Media-1024x577.jpg 1024w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/Debunking_Myths_Owned_Media-300x169.jpg 300w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/Debunking_Myths_Owned_Media-150x84.jpg 150w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/Debunking_Myths_Owned_Media-768x433.jpg 768w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/Debunking_Myths_Owned_Media.jpg 1218w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t<\/div>\n\t\n\t<div class=\"post-card__about\">\n\n\t\t\t\t\t\t<object class=\"post-card__tags\">\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"post-card__tags-item post-card__tags-item-reports\"\n\t\t\t\t\t\t\thref=\"\/wp-json\/wp\/v2\/pages\/462?type=reports#archive-posts\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\tReports\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/object>\n\t\t\t\t\n\t\t<div class=\"post-card__title\">\n\t\t\tTransform Your Owned Media Strategy: Separating Fact from Fiction\t\t<\/div>\n\n\t\t\t\t\t<div class=\"post-card__desc\">\n\t\t\t\tPersistent myths about email and owned channels hold many marketers back. Get the truth about what really drives results in modern owned media campaigns.\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"post-card__btn\">\n\t\t\t\t<span>Learn More<\/span>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/a>\n\t\t\t\t\t<div class=\"post-card post-card_subscribe\">\n\t\t\t\t\t\t<div class=\"zt-post-sub\">\n\t\t\t\t\t\t\t<div class=\"zt-post-sub__about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"zt-post-sub__title\">\n\t\t\t\t\t\t\t\t\t\t\tSubscribe to Our Newsletter\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"zt-post-sub__desc\">\n\t\t\t\t\t\t\t\t\t\t\tGet fresh marketing insights delivered right to your inbox.\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"zt-post-sub__form\">\n\t\t\t\t\t\t\t\t\t<div class=\"zt-post-sub__form-block\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"marketo-embed_1234_67d3c0f839cb0\"\n\t\t\tclass=\"marketo-form-container\"\n\t\t\tdata-formName=\"Newsletter Inline\"\n\t\t\tdata-thankyou=\".zt-post-sub__form__thankyou\"\n\t\t\tdata-thankyouhide=\"\">\n\t\t\t<form class=\"mktForm mktoForm_1234\"\n\t\t\t\tdata-formId=\"1234\"\n\t\t\t\tdata-formInstance=\"id67d3c0f839cb0\">\n\t\t\t<\/form>\n\n\t\t\t\t\t\t<div class=\"marketo__form-loader marketo__form-loader_1006\">\n\t\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t\t<div class=\"marketo__form-loader-paragraph marketo__form-loader-paragraph_5 marketo__form-loader-animation\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t\t<div class=\"marketo__form-loader-button marketo__form-loader-animation\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"zt-post-sub__form__thankyou\" style=\"display: none;\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"zt-post-sub__form__heading\">Thank you for your interest in our newsletter!<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"zt-post-sub__form__description\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n<a class=\"post-card post-card_article\" href=\"https:\/\/zetaglobal.com\/resource-center\/brand-loyalty-shift-transforming-retail\/\">\n\t\t\t<div class=\"post-card__pic\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"361\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/Silent-shift-brand-loyalty-featured-1024x577.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"person shopping to promote the silent shift in brand loyalty article\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/Silent-shift-brand-loyalty-featured-1024x577.jpg 1024w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/Silent-shift-brand-loyalty-featured-300x169.jpg 300w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/Silent-shift-brand-loyalty-featured-150x85.jpg 150w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/Silent-shift-brand-loyalty-featured-768x433.jpg 768w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/Silent-shift-brand-loyalty-featured.jpg 1434w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t<\/div>\n\t\n\t<div class=\"post-card__about\">\n\n\t\t\t\t\t\t<object class=\"post-card__tags\">\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"post-card__tags-item post-card__tags-item-articles\"\n\t\t\t\t\t\t\thref=\"\/wp-json\/wp\/v2\/pages\/462?type=articles#archive-posts\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\tArticles\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/object>\n\t\t\t\t\n\t\t<div class=\"post-card__title\">\n\t\t\tA Silent Shift in Traditional Brand Loyalty is Transforming Retail\t\t<\/div>\n\n\t\t\t\t\t<div class=\"post-card__desc\">\n\t\t\t\tA brand loyalty shift is happening away from legacy brands. Discover what\u2019s driving the shift and how retailers can adapt.\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"post-card__btn\">\n\t\t\t\t<span>Learn More<\/span>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/a>\n\n<a class=\"post-card post-card_article\" href=\"https:\/\/zetaglobal.com\/resource-center\/customer-data-platform-cdp\/\">\n\t\t\t<div class=\"post-card__pic\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"361\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/02\/2024-Cusomer-Data-Management-Platform-100-1024x578.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Person holding laptop and looking away\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/02\/2024-Cusomer-Data-Management-Platform-100-1024x578.jpg 1024w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/02\/2024-Cusomer-Data-Management-Platform-100-300x169.jpg 300w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/02\/2024-Cusomer-Data-Management-Platform-100-150x85.jpg 150w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/02\/2024-Cusomer-Data-Management-Platform-100-768x433.jpg 768w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/02\/2024-Cusomer-Data-Management-Platform-100.jpg 1218w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t<\/div>\n\t\n\t<div class=\"post-card__about\">\n\n\t\t\t\t\t\t<object class=\"post-card__tags\">\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"post-card__tags-item post-card__tags-item-articles\"\n\t\t\t\t\t\t\thref=\"\/wp-json\/wp\/v2\/pages\/462?type=articles#archive-posts\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\tArticles\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/object>\n\t\t\t\t\n\t\t<div class=\"post-card__title\">\n\t\t\tThe 2025 Customer Data Platform: What Marketers (Actually) Need to Know about CDPs\t\t<\/div>\n\n\t\t\t\t\t<div class=\"post-card__desc\">\n\t\t\t\tIn this article, we take a deep dive into CDPs for marketing in 2025. Read now to learn everything you need to know to make the most of your platform.\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"post-card__btn\">\n\t\t\t\t<span>Learn More<\/span>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/a>\n\n<a class=\"post-card post-card_article\" href=\"https:\/\/zetaglobal.com\/resource-center\/combine-agents-with-intelligence\/\">\n\t\t\t<div class=\"post-card__pic\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"361\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/reduce-distance-data-and-action-1024x577.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Image of three people around a computer to promote the reducing the distance between data and action article\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/reduce-distance-data-and-action-1024x577.png 1024w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/reduce-distance-data-and-action-300x169.png 300w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/reduce-distance-data-and-action-150x84.png 150w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/reduce-distance-data-and-action-768x433.png 768w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/reduce-distance-data-and-action.png 1218w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t<\/div>\n\t\n\t<div class=\"post-card__about\">\n\n\t\t\t\t\t\t<object class=\"post-card__tags\">\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"post-card__tags-item post-card__tags-item-articles\"\n\t\t\t\t\t\t\thref=\"\/wp-json\/wp\/v2\/pages\/462?type=articles#archive-posts\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\tArticles\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/object>\n\t\t\t\t\n\t\t<div class=\"post-card__title\">\n\t\t\tReduce the Distance Between Data and Action by Combining Agents with Intelligence\t\t<\/div>\n\n\t\t\t\t\t<div class=\"post-card__desc\">\n\t\t\t\tDiscover how AI agents close the gap between insights and action, enabling real-time decision-making and automation for smarter marketing.\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"post-card__btn\">\n\t\t\t\t<span>Learn More<\/span>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/a>\n\n<a class=\"post-card post-card_article\" href=\"https:\/\/zetaglobal.com\/resource-center\/engaging-future-travelers-through-data-driven-personalization\/\">\n\t\t\t<div class=\"post-card__pic\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"345\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/HVCB_HeaderImage.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/HVCB_HeaderImage.jpg 648w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/HVCB_HeaderImage-300x162.jpg 300w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/HVCB_HeaderImage-150x81.jpg 150w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t<\/div>\n\t\n\t<div class=\"post-card__about\">\n\n\t\t\t\t\t\t<object class=\"post-card__tags\">\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"post-card__tags-item post-card__tags-item-case-studies\"\n\t\t\t\t\t\t\thref=\"\/wp-json\/wp\/v2\/pages\/462?type=case-studies#archive-posts\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\tCase Studies\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/object>\n\t\t\t\t\n\t\t<div class=\"post-card__title\">\n\t\t\tEngaging Future Travelers through Data-Driven Personalization\t\t<\/div>\n\n\t\t\t\t\t<div class=\"post-card__desc\">\n\t\t\t\tThe Hawaii Visitation and Convention Bureau (HVCB) used ºÚÁÏÍø to offering visitors a more engaging and personalized experience.\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"post-card__btn\">\n\t\t\t\t<span>Learn More<\/span>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/a>\n\n<a class=\"post-card post-card_article\" href=\"https:\/\/zetaglobal.com\/resource-center\/valentines-day-2025-trends-experiences\/\">\n\t\t\t<div class=\"post-card__pic\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"361\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/valentines-day-2025-trends-1024x577.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"image of two people eating ice cream and looking at a map to promote the valentine&#039;s day 2025 trends article\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/valentines-day-2025-trends-1024x577.jpg 1024w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/valentines-day-2025-trends-300x169.jpg 300w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/valentines-day-2025-trends-150x85.jpg 150w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/valentines-day-2025-trends-768x433.jpg 768w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/valentines-day-2025-trends-1536x866.jpg 1536w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/valentines-day-2025-trends.jpg 1920w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t<\/div>\n\t\n\t<div class=\"post-card__about\">\n\n\t\t\t\t\t\t<object class=\"post-card__tags\">\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"post-card__tags-item post-card__tags-item-articles\"\n\t\t\t\t\t\t\thref=\"\/wp-json\/wp\/v2\/pages\/462?type=articles#archive-posts\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\tArticles\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/object>\n\t\t\t\t\n\t\t<div class=\"post-card__title\">\n\t\t\tIs Valentine\u2019s Day Losing Its Spark? Consumer Interest Drops for the Third Year in a Row\t\t<\/div>\n\n\t\t\t\t\t<div class=\"post-card__desc\">\n\t\t\t\tConsumer interest in traditional Valentine&#039;s Day gifts, like candy, declined in 2025, with a shift toward travel, events, and spa days.\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"post-card__btn\">\n\t\t\t\t<span>Learn More<\/span>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/a>\n\t\t\t\t\t<a href=\"https:\/\/zetaglobal.com\/cmo-intentions-2024\/\" target=\"_self\" class=\"post-card post-card_banner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__pic\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"1110\" height=\"1176\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-18-at-12.47.03\u202fPM.jpg 1x, https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-18-at-12.47.03\u202fPM.jpg 2x\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-18-at-12.47.03\u202fPM.jpg\" alt=\"\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"post-card__about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__title\">\n\t\t\t\t\t\t\t\t\t\tCMO Intentions 2024: Fueling Martech Innovation Through AI\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-card__btn\">\n\t\t\t\t\t\t\t\t\t<span>Download the Study<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\n\t<div class=\"posts__pagination\">\n\t\t<div class='navigation pagination'><div class='nav-links'><span aria-current=\"page\" class=\"page-numbers current\">1<\/span>\n<a class=\"page-numbers\" href=\"?pagenumb=2\">2<\/a>\n<a class=\"page-numbers\" href=\"?pagenumb=3\">3<\/a>\n<a class=\"page-numbers\" href=\"?pagenumb=4\">4<\/a>\n<a class=\"page-numbers\" href=\"?pagenumb=5\">5<\/a>\n<span class=\"page-numbers dots\">&hellip;<\/span>\n<a class=\"page-numbers\" href=\"?pagenumb=44\">44<\/a>\n<a class=\"page-numbers\" href=\"?pagenumb=45\">45<\/a>\n<a class=\"next page-numbers\" href=\"?pagenumb=2\"><\/a><\/div><\/div>\t<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Featured Driving Growth in the AI Era: The CMO\u2019s New Playbook Learn More Videos Marketers\u2019 Top Priorities for 2025 We asked nearly 100 of the world\u2019s top business and marketing leaders what they are prioritizing in 2025. This is what they said. Learn More Videos AI-Powered Personalization: Shaping the Future of Marketing About this video\u2026<\/p>\n","protected":false},"author":14,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-462","page","type-page","status-publish","hentry"],"acf":[],"_translation_status_fr":null,"_translation_status_es":null,"_translation_status_en-gb":null,"_yoast_wpseo_primary_insight-category":null,"_yoast_wpseo_primary_category":null,"_wpml_media_has_media":"1","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Resource Center | ºÚÁÏÍø Global<\/title>\n<meta name=\"description\" content=\"Original research, intelligence, and expert advice only ºÚÁÏÍø can provide. Learn more about ºÚÁÏÍø Global in our Resource Center today!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zetaglobal.com\/resource-center\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Resource Center | ºÚÁÏÍø Global\" \/>\n<meta property=\"og:description\" content=\"Original research, intelligence, and expert advice only ºÚÁÏÍø can provide. Learn more about ºÚÁÏÍø Global in our Resource Center today!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zetaglobal.com\/resource-center\/\" \/>\n<meta property=\"og:site_name\" content=\"ºÚÁÏÍø Global\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ºÚÁÏÍøGlobal\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-14T02:16:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-19T16:04:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/ai-marketing-cloud-meta-image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@zetaglobal\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zetaglobal.com\/resource-center\/\",\"url\":\"https:\/\/zetaglobal.com\/resource-center\/\",\"name\":\"Resource Center | ºÚÁÏÍø Global\",\"isPartOf\":{\"@id\":\"https:\/\/zetaglobal.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/zetaglobal.com\/resource-center\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/zetaglobal.com\/resource-center\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/01\/CMO-Playbook.jpg\",\"datePublished\":\"2023-03-14T02:16:11+00:00\",\"dateModified\":\"2025-02-19T16:04:37+00:00\",\"description\":\"Original research, intelligence, and expert advice only ºÚÁÏÍø can provide. Learn more about ºÚÁÏÍø Global in our Resource Center today!\",\"breadcrumb\":{\"@id\":\"https:\/\/zetaglobal.com\/resource-center\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zetaglobal.com\/resource-center\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zetaglobal.com\/resource-center\/#primaryimage\",\"url\":\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/01\/CMO-Playbook.jpg\",\"contentUrl\":\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/01\/CMO-Playbook.jpg\",\"width\":1218,\"height\":687,\"caption\":\"Driving Growth in the AI Era: The CMO's New Playbook\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zetaglobal.com\/resource-center\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/zetaglobal.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resource Center\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zetaglobal.com\/#website\",\"url\":\"https:\/\/zetaglobal.com\/\",\"name\":\"ºÚÁÏÍø Global\",\"description\":\"Top Customer Data Platform and Omnichannel Marketing\",\"publisher\":{\"@id\":\"https:\/\/zetaglobal.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zetaglobal.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/zetaglobal.com\/#organization\",\"name\":\"ºÚÁÏÍø Global\",\"url\":\"https:\/\/zetaglobal.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zetaglobal.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/02\/zeta_logoPrimary.svg\",\"contentUrl\":\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/02\/zeta_logoPrimary.svg\",\"width\":\"1024\",\"height\":\"1024\",\"caption\":\"ºÚÁÏÍø Global\"},\"image\":{\"@id\":\"https:\/\/zetaglobal.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ºÚÁÏÍøGlobal\/\",\"https:\/\/x.com\/zetaglobal\",\"https:\/\/www.linkedin.com\/company\/zetaglobal\/\",\"https:\/\/www.instagram.com\/zetaglobal\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Resource Center | ºÚÁÏÍø Global","description":"Original research, intelligence, and expert advice only ºÚÁÏÍø can provide. Learn more about ºÚÁÏÍø Global in our Resource Center today!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zetaglobal.com\/resource-center\/","og_locale":"en_US","og_type":"article","og_title":"Resource Center | ºÚÁÏÍø Global","og_description":"Original research, intelligence, and expert advice only ºÚÁÏÍø can provide. Learn more about ºÚÁÏÍø Global in our Resource Center today!","og_url":"https:\/\/zetaglobal.com\/resource-center\/","og_site_name":"ºÚÁÏÍø Global","article_publisher":"https:\/\/www.facebook.com\/ºÚÁÏÍøGlobal\/","article_published_time":"2023-03-14T02:16:11+00:00","article_modified_time":"2025-02-19T16:04:37+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/02\/ai-marketing-cloud-meta-image.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@zetaglobal","twitter_misc":{"Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/zetaglobal.com\/resource-center\/","url":"https:\/\/zetaglobal.com\/resource-center\/","name":"Resource Center | ºÚÁÏÍø Global","isPartOf":{"@id":"https:\/\/zetaglobal.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/zetaglobal.com\/resource-center\/#primaryimage"},"image":{"@id":"https:\/\/zetaglobal.com\/resource-center\/#primaryimage"},"thumbnailUrl":"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/01\/CMO-Playbook.jpg","datePublished":"2023-03-14T02:16:11+00:00","dateModified":"2025-02-19T16:04:37+00:00","description":"Original research, intelligence, and expert advice only ºÚÁÏÍø can provide. Learn more about ºÚÁÏÍø Global in our Resource Center today!","breadcrumb":{"@id":"https:\/\/zetaglobal.com\/resource-center\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zetaglobal.com\/resource-center\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zetaglobal.com\/resource-center\/#primaryimage","url":"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/01\/CMO-Playbook.jpg","contentUrl":"https:\/\/zetaglobal.com\/wp-content\/uploads\/2025\/01\/CMO-Playbook.jpg","width":1218,"height":687,"caption":"Driving Growth in the AI Era: The CMO's New Playbook"},{"@type":"BreadcrumbList","@id":"https:\/\/zetaglobal.com\/resource-center\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/zetaglobal.com\/"},{"@type":"ListItem","position":2,"name":"Resource Center"}]},{"@type":"WebSite","@id":"https:\/\/zetaglobal.com\/#website","url":"https:\/\/zetaglobal.com\/","name":"ºÚÁÏÍø Global","description":"Top Customer Data Platform and Omnichannel Marketing","publisher":{"@id":"https:\/\/zetaglobal.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zetaglobal.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/zetaglobal.com\/#organization","name":"ºÚÁÏÍø Global","url":"https:\/\/zetaglobal.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zetaglobal.com\/#\/schema\/logo\/image\/","url":"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/02\/zeta_logoPrimary.svg","contentUrl":"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/02\/zeta_logoPrimary.svg","width":"1024","height":"1024","caption":"ºÚÁÏÍø Global"},"image":{"@id":"https:\/\/zetaglobal.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ºÚÁÏÍøGlobal\/","https:\/\/x.com\/zetaglobal","https:\/\/www.linkedin.com\/company\/zetaglobal\/","https:\/\/www.instagram.com\/zetaglobal\/"]}]}},"_links":{"self":[{"href":"https:\/\/zetaglobal.com\/wp-json\/wp\/v2\/pages\/462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zetaglobal.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/zetaglobal.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/zetaglobal.com\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/zetaglobal.com\/wp-json\/wp\/v2\/comments?post=462"}],"version-history":[{"count":0,"href":"https:\/\/zetaglobal.com\/wp-json\/wp\/v2\/pages\/462\/revisions"}],"wp:attachment":[{"href":"https:\/\/zetaglobal.com\/wp-json\/wp\/v2\/media?parent=462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}